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Scotland’s Unicorn Hunter
Article

Scotland’s Unicorn Hunter

How an Old-School Money Manager Became One of the World's Most Important Tech Investors

Bloomberg, 2017

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Editorial Rating

8

Qualities

  • Innovative
  • Eye Opening
  • Overview

Recommendation

How did 109-year-old Scottish asset management firm Baillie Gifford go from backing Henry Ford’s Model T to Elon Musk’s Tesla? Bloomberg Technology reporter Jeremy Kahn charts Baillie Gifford’s path to becoming one of the most important backers of Silicon Valley’s biggest publicly traded names – like Amazon and Facebook – and privately owned “unicorns” – like Airbnb and Dropbox. Kahn offers a candid look at the firm’s investment track record and methodology for selecting investment-worthy companies. getAbstract recommends this article to those interested in tech-sector investing and investment strategy. 

Take-Aways

  • Asset management firm Baillie Gifford began investing heavily in the tech sector in 2004, starting with Amazon and eBay.
  • The firm invests both in publicly traded companies and in private “unicorn” companies.
  • While some of Baillie Gifford’s investments lose value, most outperform in the long term.

About the Author

Jeremy Kahn is a senior tech reporter at Bloomberg Technology. His work has appeared in The New York Times, the International Herald Tribune, Newsweek, The Atlantic, and others.