Tesco
Shoppers Disrupted
Report

Shoppers Disrupted

Retailing Through the Noise

Kali Kleena and Danny Edsal
IBM, 2015
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Editorial Rating

7

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Recommendation

“Smart consumers” are overthrowing the traditional retail business model. Based on more than 110,000 customer responses collected over five years, consultants Kali Klena and Danny Edsal from the IBM Institute for Business Value have produced a report that details the challenges retailers face as a result of the consumer’s embrace of technology. The authors provide recommendations to help businesses respond and thrive in this new shopper’s world. getAbstract recommends these insightful findings to salespeople, marketing managers and all those working in retail.

Take-Aways

  • Nearly 50% of shoppers say they prefer shopping online to in-store.
  • Shoppers expect “hyperpersonalized” shopping experiences, with accessible, up-to-date inventory information.
  • Retailers must break down the barriers that prevent customers who describe themselves as “liking online shopping” from making purchases with mouse clicks.

About the Authors

Kali Klena, senior product manager for IBM Analytics, has more than 20 years of experience in retail consulting. Danny Edsall is vice president and partner for IBM Global Business Services.

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