Smart Brevity

People consume media and information differently than they did a decade ago. Subjected to countless distractions and a constant stream of content, their attention has become increasingly fractured, as well as a valuable commodity, for which content producers, advertisers and tech giants compete. Yet, for the most part, the delivery of content hasn’t bent to changes in consumption patterns.

Less Is More

But as preferences for consuming content shifted, the people at news site Axios were paying attention. Axios’s founders created a new approach for presenting information in the Age of Attention. This system for writing sharp, short, easily digested and compelling content, while preserving important details and nuance, came to be called Smart Brevity.