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Starting Greatness: Rahul Vohra of Superhuman
Podcast

Starting Greatness: Rahul Vohra of Superhuman

How to Create Business Products People *Enjoy* Using



Editorial Rating

8

Qualities

  • Innovative
  • Concrete Examples
  • Insider's Take

Recommendation

Superhuman’s founder Rahul Vohra explains how he used his background in gaming to develop productivity software. He says motivating users doesn’t require adding bells and whistles to your product. Instead, he says, tap into their emotions. In this Starting Greatness podcast interview with Mike Maples Jr., Vohra describes, among other things, how he targeted his productivity software specifically to CEOs and board members of tech companies, enabling him to market both vertically and horizontally.

Take-Aways

  • To develop engaging productivity software, concentrate on how you want users to feel.
  • Always raise money for a start-up “one round ahead” and stay fiscally conservative.

About the Podcast

Mike Maples Jr., host of the Starting Greatness podcast, interviews Superhuman’s founder Rahul Vohra.


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