Recommendation
Generative AI – artificial intelligence that can create new content – has become a trendy buzzword in the business world, promising enormous value gains and competitive opportunities. Yet, like many technology trends before it, generative AI’s effectiveness depends on many factors – technical capability, talent management, risk mitigation and ethical considerations. This timely article by a group of McKinsey specialists provides CTOs and CIOs with nine actions that will help their businesses realize the full potential of generative AI.
Summary
About the Authors
Written for McKinsey Digital, this article is a collaboration by Aamer Baig, Sven Blumberg and Alexander Sukharevsky, who are all senior partners at McKinsey; Eva Li, who is a consultant for McKinsey; Megha Sinha and Douglas Merrill, who are partners at McKinsey; and Aditya Pradhan and Stephen Xu, who are associate partners.
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