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Eli Broad
The Art of Being Unreasonable
Lessons in Unconventional Thinking
Wiley, 2012
Aperçu
Sometimes being unreasonable leads to being supersuccessful.
Recommendation
Self-made multibillionaire Eli Broad personifies the American Dream. Philanthropist, entrepreneur and founder of two Fortune 500 companies, Broad is the son of Jewish-Lithuanian immigrants who owned a Christmas theme store, though they did not celebrate Christmas and had no prior retail experience. In this autobiography, Broad attributes his accomplishments to his “unreasonableness,” thoroughness and gutsy style. He explains how he made his fortune and offers tips on management and investing. Broad paints his personal story in bright primary colors with the simplest brush strokes, but he’s glad to teach you how to get ahead in life and business. getAbstract recommends his saga to ambitious entrepreneurs, managers and investors.
Summary
About the Author
Self-made multibillionaire Eli Broad is an entrepreneur, philanthropist and museum patron. He and his wife, Edythe, co-founded The Broad Foundation and lead other Los Angeles charities.
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