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The Art of Social Selling
Book

The Art of Social Selling

Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

AMACOM, 2014 plus...


Editorial Rating

7

Qualities

  • Applicable

Recommendation

More B2B and B2C companies now use online networks and communities to earn substantial revenues through marketing on social media. Yet some managers remain reluctant to come aboard. Conversely, those who think social media channels are the answer to their selling dreams should remember that countless new contacts don’t necessarily translate into similarly huge numbers of sales and similarly inflated profits. Not sure what to do? Fear not: Social media and online marketing expert Shannon Belew demystifies the newest networks and explains how to use each link to make sales. getAbstract recommends her knowledgeable, illuminating approach to sales and marketing professionals who are unsure of their social media savvy and need the basics.

Take-Aways

  • The nearly 1.5 billion social media users constitute an unlimited marketing audience.
  • Companies now allocate about 7% of their marketing funds to social media.
  • “Social selling” requires a meaningful investment of time, people, money, technology and organization.

About the Author

Shannon Belew, digital marketing advocate and top-selling author, leads online marketing efforts for a global communications company.