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The Brain Advantage
Book

The Brain Advantage

Become a More Effective Business Leader Using the Latest Brain Research

Prometheus Books, 2009 Mehr


Editorial Rating

8

Qualities

  • Innovative
  • Scientific
  • Concrete Examples

Recommendation

Great business leaders strive to improve their knowledge and capabilities, and to gain as much experience as possible. However, most executives do absolutely nothing to develop their cognitive processes, that is, to improve the way their brains work – although the brain is malleable and teachable according to clinical psychologist Madeleine L. Van Hecke, cognitive neuroscientist Ken A. Paller, learning authority Lisa P. Callahan and management expert Brad Kolar. The authors step forward to help businesspeople enrich their brains, anyone’s most crucial tool. This book presents up-to-date brain research and down-to-earth tips on how to employ this information to become a more effective leader. getAbstract recommends this unusual, intriguing book to anyone who wants to think more clearly.

Take-Aways

  • Neuroscience has much to offer executives, since improving your brain function will help you be more effective.
  • You can manage your brain better, and think and act more clearly, logically and wisely.
  • The physical brain is notably malleable; you can change it to work in new ways

About the Authors

Madeleine L. Van Hecke is a licensed clinical psychologist. Lisa P. Callahan directs knowledge management activities for Accenture’s outsourcing practice. Brad Kolar heads Kolar Associates, a consultancy. Ken A. Paller is a Northwestern University cognitive neuroscientist.


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