Ignorer la navigation
The Business of Spirits
Book

The Business of Spirits

How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink

Kaplan Publishing, 2007 plus...


Editorial Rating

8

Qualities

  • Innovative

Recommendation

Not so many years ago, vodka was a pedestrian liquor used to make Bloody Marys, single malt Scotch was for the rich and famous, and tequila was a mainstay at college parties. Walk into a retail outlet or well-stocked tavern these days and your head spins. You can choose from among hundreds of liquors, many in beautifully crafted bottles designed to catch your eye. You can pay $12 or $200 for a bottle – depending on what’s in your wallet and how adventurous you feel. Noah Rothbaum tells a terrific story of how the spirits industry has exploded into a multi-billion dollar phenomenon that shows no signs of slowing. The author, who has extensive experience covering the industry, explains the history of many well-known alcoholic beverages and analyzes the consumer’s modern-day thirst for premium brands. Rothbaum also introduces the distillers, entrepreneurs and marketing whizzes who create and shape industry trends. Whether you’re a whiskey connoisseur or a teetotaler, getAbstract believes you’ll learn a lot and have fun with this book. Cheers!

Take-Aways

  • The end of Prohibition in 1933 created complex state laws that remain in effect.
  • Retail sales of spirits increased nearly 60% from 1997 to 2005.
  • Absolut Vodka’s clever ad campaign set the marketing standard for the liquor industry.

About the Author

Noah Rothbaum has written about the liquor industry for several national publications, including SmartMoney, The New York Times, The Wall Street Journal and Esquire.