The Cold Start Problem
How to Start and Scale Network Effects
HarperBusiness,
2021
plus...
THE COLD START PROBLEM: How to Start and Scale Network Effects by Andrew Chen. Copyright © 2021 by Andrew Chen. Published by arrangement with Harper Business, an imprint of HarperCollins Publishers.
ISBN: 9780062969743
Pages: 304
ISBN: 9780062969743
Pages: 304
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Andreessen Horowitz general partner Andrew Chen explores the network effects powering the growth and success of myriad companies, including Reddit, Microsoft, Uber, YouTube and Craigslist. He presents a taxonomy of network effects with illustrative case examples and other insights. For those planning a start-up, Chen provides advice and examples for each step. And if your project has already reached “escape velocity,” Chen will guide you to strong results.
Take-Aways
About the Author
Andreessen Horowitz general partner Andrew Chen previously led Uber’s rider-growth teams.
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