The Cold Start Problem
How to Start and Scale Network Effects
HarperBusiness,
2021
plus...
THE COLD START PROBLEM: How to Start and Scale Network Effects by Andrew Chen. Copyright © 2021 by Andrew Chen. Published by arrangement with Harper Business, an imprint of HarperCollins Publishers.
ISBN: 9780062969743
Pages: 304
ISBN: 9780062969743
Pages: 304
Recommendation
Andreessen Horowitz general partner Andrew Chen explores the network effects powering the growth and success of myriad companies, including Reddit, Microsoft, Uber, YouTube and Craigslist. He presents a taxonomy of network effects with illustrative case examples and other insights. For those planning a start-up, Chen provides advice and examples for each step. And if your project has already reached “escape velocity,” Chen will guide you to strong results.
Summary
About the Author
Andreessen Horowitz general partner Andrew Chen previously led Uber’s rider-growth teams.
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