![The Curiosity Muscle](/summary-img/43517-KT13QV28.jpg?h=M&b=0)
Book
The Curiosity Muscle
How Four Simple Questions Can Uncover Powerful Insights and Exponential Growth
Recommendation
Curiosity is a muscle, argue innovation and customer experience consultants Andy Fromm and Diane Kander – you use it or lose it. Employing a creative structure, the authors relate the rise and near-demise of a fictional company to reveal why so many successful companies nosedive into irrelevance. By asking four crucial questions, they explain, businesses can keep innovating; discovering and meeting customers’ evolving needs; and maintaining worker engagement.
Summary
About the Authors
Diana Kander is a New York Times best-selling author, entrepreneur and innovation consultant. Andy Fromm is chairman and CEO of Service Management Group (SMG).
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