The Elegant Solution
Toyota's Formula for Mastering Innovation
Reprinted by permission of Free Press, a division of Simon & Schuster, Inc., N.Y.
ISBN: 9780743290173
Pages: 256
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Recommendation
Matthew E. May is so enthusiastic that he makes the case for innovation sound a bit too simple, easy and risk-free. He sounds, in other words, like what he is: essentially a committed convert to a specific perspective, an approach that has brought a great deal of genuine value to his life. As a result, getAbstract recommends his book to readers who can take it with a grain of salt. With that bit of leveling understood, let's hope he attracts many such readers, because his points about innovation and value creation are salient and important. He cuts through a lot of the overtheorized verbiage that the subject of innovation has generated, and he provides a clear, broadly applicable action plan. Whether your business is building cars, like Toyota - which provides many, but not all of the examples here - selling hats or even writing fiction, you'll find ample good suggestions about how to apply continual improvement to create innovative, elegant solutions.
Take-Aways
About the Author
Matthew May has been an advisor at the University of Toyota for more than eight years. He founded a Los Angeles firm specializing in innovation.
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