Ignorer la navigation
The Fixer
Book

The Fixer

Secrets for Saving Your Reputation in the Age of Viral Media

Regnery Publishing, 2018 plus...

résumé audio créé automatiquement
résumé audio créé automatiquement

Editorial Rating

8

Qualities

  • Bold
  • Engaging
  • Insider's Take

Recommendation

Mike Sitrick spent years building a reputation as the PR man to call if you are a public figure in a crisis. In no-nonsense language with a bit of swagger, Sitrick recounts how his firm, Sitrick And Company, rescued Michael Jackson’s reputation and estate after his untimely death, and how he challenged the news broadcast 20/20 on its investigation into Metabolife. His “Ten Rules for Engagement” are quite engaging, even when they are familiar. If you don’t tell your story, he says, someone else will tell it for you. His saga will intrigue anyone interested in the reality behind a story – and the stories you never saw because Mike Sitrick knew how to keep them quiet. 

Take-Aways

  • For a public relations fix, follow “Ten Rules for Engagement.” 
  • 1. “First, get the facts” – Protect your clients and your reputation by being factual.
  • 2. “Identify your objective” – Have a goal in mind for your PR outreach.

About the Author

Michael Sitrick is a strategic communications consultant. Writer and media strategist Dennis Kneale worked for The Wall Street Journal and Forbes magazine.