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The Idea-Driven Organization
Unlocking the Power in Bottom-Up Ideas
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Recommendation
Most organizations fail to use their most valuable resource – the insight of their “front-line employees.” Consultants Alan G. Robinson and Dean M. Schroeder provide a managerial wake-up call in this report. They explain that most usable ideas come from front-line, customer-facing employees. To become more innovative, firms need idea-generation systems – yet implementing those ideas is a challenge to entrenched corporate culture. The authors illustrate their thesis with case studies showing how organizations, most notably in “services, manufacturing, health care and government,” benefit from establishing idea-generation systems. getAbstract recommends their advice to corporate consultants, government agency directors, entrepreneurs and any executive who wants to build a culture of innovation.
Take-Aways
About the Authors
Consultants and best-selling authors Alan G. Robinson and Dean M. Schroeder wrote Ideas Are Free: How the Idea Revolution Is Liberating People and Transforming Organizations.
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