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The Impact Equation
Book

The Impact Equation

Are You Making Things Happen or Just Making Noise?

Chris Brogan and Julien Smith
Portfolio, 2012

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Editorial Rating

7

Recommendation

These days, nearly everyone blogs or tweets. But only few people ever make a genuine impact online. New York Times best-selling authors Chris Brogan and Julien Smith, who co-wrote Trust Agents, are both well-known web personalities. They want to teach you how to foster viable online communities and secure sizable Internet audiences that are willing to act on your ideas. Brogan and Smith understand the web thoroughly, and offer worthwhile tips and tactics to help you get noticed. Though the authors include many compelling, semirelevant, oddball facts, the book is basic, jumps around, suffers from excessive self-promotion and sometimes proves self-contradictory. However, getAbstract believes that, despite those shortcomings, Brogan and Smith’s advice will be useful to beginning bloggers, tweeters, Facebookers and social media impresarios seeking to make a splash online.

Take-Aways

  • It’s hard to make an impact in the vast, inestimable space of the Internet.
  • To do so, apply the “Impact Equation,” in which “Impact = Contrast x (Reach + Exposure + Articulation + Trust + Echo).”
  • The Impact Equation works because being online provides people with a megaphone through which to spread the word about themselves in the most positive way.

About the Authors

Chris Brogan, CEO of Human Business Works, publishes the digital business magazine Owner. Julien Smith is an author and speaker. They co-wrote the bestseller Trust Agents.

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