Robbie Kellman Baxter
The Membership Economy
Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue
McGraw-Hill, 2015
Aperçu
Business models that convert consumers into enthusiastic members fuel the “Membership Economy.”
Recommendation
Digital connectivity, communication technology and cheap cloud storage pave the way for an evolved business model that Silicon Valley consultant Robbie Kellman Baxter calls the “Membership Economy.” Some businesses, such as SurveyMonkey or Match.com, are entirely subscription-based. Others incorporate membership options and principles into existing structures. Membership organizations, like Netflix and Spotify, build ongoing, mutually beneficial relationships with members. getAbstract – a membership organization itself – recommends this well-researched, organized primer to students and leaders curious about the benefits and drawbacks of this business model.
Summary
About the Author
Robbie Kellman Baxter founded the Silicon Valley consultancy Peninsula Strategies LLC; its clients include Netflix, SurveyMonkey and Yahoo.
Comment on this summary