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The Mystery of Wanda's Failure in E-Commerce
Article

The Mystery of Wanda's Failure in E-Commerce

Tencent, 2017

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Editorial Rating

8

Qualities

  • Applicable
  • Overview

Recommendation

Five years after entering the e-commerce business in 2012, Chinese multi-industry conglomerate Wanda has yet to produce a successful Internet product. Sun Hongchao of Tencent’s Deep Internet news team investigates the reasons. Wanda’s corporate structure and management, he concludes, was too stiff and lacked the dynamics modern Internet products require. China’s tech scene continues to wait for Wanda’s “arrival,” but judging from Sun’s analysis, they may be waiting in vain. getAbstract recommends this article to business managers and analysts.

Take-Aways

  • In 2012, Chinese multi-industry conglomerate Wanda began working on an e-commerce product.
  • The vision for the product was unclear, and management and strategy changed multiple times.
  • Many tech experts left Wanda because of its excessive bureaucracy and military-style management.

About the Author

Sun Hongchao is a reporter on Tencent’s Deep Internet news team, which provides in-depth analysis of tech companies and trends.