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The New Rules of Sales and Service
Book

The New Rules of Sales and Service

How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

Wiley, 2014 plus...


Editorial Rating

8

Qualities

  • Applicable

Recommendation

Web-based communications advances are turning sales inside out and upside down, transferring dynamic selling power from salespeople to buyers. Notably prescient marketing and sales strategist David Meerman Scott explains how discerning salespeople can leverage today’s technology to become stars. Scott’s very detailed table of contents, interesting stories, highlighted main points and bulleted lists make his instructions relatable and useful. getAbstract recommends his expert manual to small-business owners, salespeople, managers, start-ups and others trying to reach more customers and make more sales.

Take-Aways

  • In the past, salespeople controlled the information about their offerings and carefully dispensed it as a way to stay in charge of the buying-and-selling process.
  • Today, control-oriented, old school, hard sell, always-be-closing approaches alienate buyers.
  • Web-based innovations in communication are transforming sales transactions.

About the Author

Marketing and sales strategist David Meerman Scott is on the boards of advisers of HubSpot, ExpertFile, GrabCAD, VisibleGains and GutCheck. He wrote The New Rules of Marketing & PR.