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The Next Economy
Book

The Next Economy

Will You Know Where Your Customers Are?

McGraw-Hill, 2002 plus...

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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Elliott Ettenberg offers a wealth of new tools and strategies that you can apply to your business. His focus is on marketing, but not in any traditional sense. Instead, he analyzes how the technological advances of the 1990s have altered the competitive landscape and proposes an inventive and practical list of post-New Economy business practices. getAbstract strongly recommends this book not only to marketing professionals, but also to anyone charged with developing business strategy.

Take-Aways

  • The New Economy was like the California gold rush, which boomed and quickly ended.
  • Though the New Economy failed, it provided the foundation for the Next Economy with its technological breakthroughs, especially the Internet.
  • The Next Economy, just emerging, is characterized by consumer power and the increasing demand for good service and value.

About the Author

Elliott Ettenberg is Chairman and Chief Executive Officer of Customer Strategies World Wide. He was formerly the chairman and CEO of Bozell Retail Worldwide. He speaks in North America, Europe and Asia on strategic marketing issues, and has been featured in The Wall Street Journal, USA Today, Advertising Age, CNNfn, and CNBC.


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