Universidad Tecnológica de El Salvador
The Tipping Point
A review of

The Tipping Point

How Little Things Can Make a Big Difference

Malcolm Gladwell • Little, Brown US • 2000

Gladwell’s Tipping Point

by David Meyer

Iconic author Malcolm Gladwell explains how social movements start small, expand and become popular currency – and he ought to know.

New Yorker staff writer, best-selling author and cultural icon Malcolm Gladwell also wrote Blink, Outliers, What the Dog Saw, and David and Goliath. His latest book is The Bomber Mafia.

But it all started with The Tipping Point, the bestseller that made Gladwell a household name. Published in 2000, it remains among the top 1,000 bestsellers on Amazon. Gladwell introduces concepts that still resonate – for example, that effective ad campaigns, clothing trends, ways of thought and cultural change stick in your mind and influence your actions, purchases and self-perception. He discusses social epidemics and social contagions defined by the spread of localized trends or attitudes – such as hipsters wearing Hush Puppies brand shoes. These branding epidemics spark broad change, generate solutions both conservative and counterintuitive, and may even redefine what you regard as normal.

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    F. F. 4 years ago
    where's the summary?
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      4 years ago
      Curious about The Tipping Point? We suggest you read our review in the getAbstract Journal. We’re still awaiting the copyright holder’s go-ahead to summarize this book in our usual summary format and will add it here as soon as possible. Please click on the link above to "Read our review"
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    M. S. 6 years ago
    very bad summary
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    M. E. 8 years ago
    A summary far too superficial, similar to a summary from a customer @ amazon.com.It emphasizes mainly on describing “Connectors, Mavens and Salesmen” as well as the author. There were so many more important points, at times subtle, that should have made it to this summary...