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TikTok
Podcast

TikTok

The Complete History and Strategy of TikTok

Acquired, 2019


Editorial Rating

9

Qualities

  • Eye Opening
  • Engaging

Recommendation

Since its 2018 merger with its American twin Musical.ly, the social media app TikTok has rocketed to an $80 billion valuation and 500 million monthly active users. In a fascinating podcast, Acquired hosts Ben Gilbert and David Rosenthal trace TikTok’s journey back to its earliest beginnings. The podcast was released at the end of 2019 – and thus doesn’t touch on the Walmart/Oracle deal that allowed TikTok to stay in operation in the United States. 

Take-Aways

  • Musical.ly, a cross-border American-Chinese company, pioneered short-form user-generated video in the United States.
  • The Chinese start-up ByteDance acquired Musical.ly in 2017 and merged it with its own international version of the app TikTok.
  • TikTok’s content-based algorithm sets it apart from other social media apps.

About the Podcast

The Acquired podcast tells the stories behind great companies, diving deep into the events and strategies that made them successful. The hosts are Ben Gilbert, co-founder of the Seattle start-up studio Pioneer Square Labs, and David Rosenthal, former general partner at early-stage venture firm Wave Capital in San Francisco.


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