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Visibility Marketing
Book

Visibility Marketing

The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand and Win New Business

Career Press, 2016 plus...


Editorial Rating

7

Qualities

  • Applicable

Recommendation

David Avrin, who introduces himself as the “Visibility Coach,” usefully explains which marketing plans and activities work best and which to avoid. He offers meaty information – especially for novices, but he can be repetitious, and his notion that you can create quality copy for an ad or brochure in an hour is unrealistic. However, he offers a sound overview of workable marketing ideas and recommendations, like this basic reminder: “The best way to potentially out-market your competitors is to create products and services that are more marketable.” getAbstract suggests his manual to businesspeople who are either new to marketing or who seek a handy review of the basics.

Take-Aways

  • Most of the businesses competing today are good. You must be better.
  • Business success is not just about winning new customers; it is about converting customers away from your competitors.
  • Businesses with an insufficient number of customers and sales fail.

About the Author

David Avrin, an author, consultant and business speaker, is president of The Visibility Coach, an international business coaching organization.


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