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We Made These 10 Social Media Mistakes So You Don’t Have To
Article

We Made These 10 Social Media Mistakes So You Don’t Have To

Buffer, 2017

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Editorial Rating

7

Qualities

  • Comprehensive
  • Applicable
  • For Beginners

Recommendation

Buffer, a social media publishing platform, confesses to 10 ways the company has goofed on social media. In this transparent and useful report, Buffer content crafter Alfred Lua explains how tweaking its social media strategy made a difference in terms of reach and engagement. Although most of Buffer’s advice and strategies seem sound, no company’s social media approach will work for everyone, so do keep in mind that this is what worked for Buffer and its specific audience. getAbstract nonetheless recommends Buffer’s input to social media marketers.

Take-Aways

  • To market successfully on social media, focus on quality content customized for the platform you use.
  • Curated and user-generated content can be popular among your followers and extend your organization’s reach.
  • Depending on the platform, square images and videos can outperform horizontal ones.

About the Author

Alfred Lua is a content crafter at Buffer.