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Which Areas of China’s Retail Industry Are Worth Your Attention?
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Which Areas of China’s Retail Industry Are Worth Your Attention?


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China’s 2019 New Retail Impact Summit took place in Shanghai in April. Wei Zhe, founder of venture capital fund Vision Knight Capital, gave a keynote speech titled “New Retail: Reshaping the Commercial Structure.” He offered insights into the trending industry concept “new retail,” which demographics to pay attention to, and which areas retail companies need to improve to succeed. Despite a couple of points that could do with a more in-depth explanation – possibly due to the time limit of the occasion – his speech provides practical information on how to navigate the complex landscape of China’s retail industry.

Take-Aways

  • “New retail” refers to an upgraded business model which is based on better integration of online and offline shopping experiences.
  • To succeed in new retail, pay attention to the needs and preferences of crucial demographics: those born in or post-1995, two-child families and non-mainstream groups. 
  • With China’s economy slowing, business will be slow for costly, long-lasting products, and competition will be fierce in daily commodities.

About the Author

Wei Zhe is the founder of Vision Knight Capital, a venture capital fund. 


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