Donald Sull and Charles Sull
With Goals, FAST Beats SMART
MIT Sloan Management Review, 2018
Aperçu
Goals that are SMART aren’t, in fact, the most intelligent choice for your firm.
Recommendation
Goals that are SMART (“specific, measurable, achievable, realistic and time-bound”) aren’t, in fact, the most intelligent choice for your firm – so say strategy consultant Charles Sull and managment lecturer Donald Sull in this research-laden MIT Sloan Management Review article. For best results, the Sulls urge, set goals that are FAST: “frequently discussed, ambitious, specific and transparent.”
Summary
About the Authors
Donald Sull is a senior lecturer at the MIT Sloan School of Management. Charles Sull is a partner at the consultancy Charles Thames Strategy Partners.
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