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Would You Do That to Your Mother?
Book

Would You Do That to Your Mother?

The “Make Mom Proud” Standard for How to Treat Your Customers

Portfolio, 2018 plus...


Editorial Rating

8

Qualities

  • Applicable
  • Well Structured
  • Concrete Examples

Recommendation

Customer relations expert Jeanne Bliss’s concept of “Make-Mom-Proud” companies is like an eye-catching cover on a familiar collection of customer-centric business practices. Her sound advice suggests viewing your company’s business strategy and practices through the lens of “Would you do that to your mother?” to make sure you’re acting in the best interests of your customers. You can practically hear Mom telling you to look people in the eye and try to give them a hand.

Take-Aways

  • The best business advice mirrors the lessons your mom taught you.
  • “Humanity and caring” are always a winning combination at home and at work.
  • When policy takes precedent over helping customers, people feel ignored and disregarded.

About the Author

Jeanne Bliss, who has experience as a Chief Customer Officer at Lands’ End, Microsoft and other companies, is also the author of I Love You More Than My Dog and Chief Customer Officer.


Comment on this summary or Démarrer une discussion

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    K. L. 4 years ago
    In the recommendation paragraph the author is referred to as 'him'. Jeanne Bliss is a female.
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      4 years ago
      Thank you very much for letting us know. It's correct now. (Erica Rauzin, Sr. Managing Editor, getAbstract)