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Michael Luca
7
Livro
O Poder dos Experimentos
Tomada de decisão em um mundo orientado por dados
Michael Luca e Max H. Bazerman
MIT Press, 2020
7
Book
The Power of Experiments
Decision-Making in a Data-Driven World
Michael Luca and Max H. Bazerman
MIT Press, 2020
9
Article
Want to Make Better Decisions, Start Experimenting
Four lessons for using randomized controlled experiments to create value for your company and customers.
Michael Luca and Max H. Bazerman
MIT Sloan Management Review, 2020