Cambridge Business Association

Aparna Bharadwaj

9 Article

Navigating a Diverse World of Consumer Mindsets and Choice
Aparna Bharadwaj et al.
Boston Consulting Group, 2021
9 Article

Demystifying Global Consumer Choice
What really drives consumer choice around the world? An intensive BCG research project offers three key insights.
Aparna Bharadwaj et al.
Boston Consulting Group, 2020