Renée Mauborgne

7 Article

Nondisruptive Creation
Rethinking Innovation and Growth
W. Chan Kim and Renée Mauborgne
MIT Sloan Management Review, 2019
8 Video

Blue Ocean Strategy
Create Markets and Leave the Competition Behind
Renée Mauborgne
WOBI, 2012
10 Livro

A Estratégia do Oceano Azul
Como criar novos mercados e tornar a concorrência irrelevante
W. Chan Kim e Renée Mauborgne
Elsevier Editora, 2005
Book

Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim and Renée Mauborgne
Harvard Business Review Press, 2005