Tesco

Marketing

相关技能

Drive Digital Marketing
Master Marketing Strategy
Manage Events
Understand Consumer Behavior
Master Content Marketing
Enhance Customer Experience
Develop Pricing Strategies
Manage Corporate Communications
Discover Marketing Trends
Marketing Case Studies

知识锦囊
Book

Charles D. Ellis

Winning the Loser's Game

Timeless Strategies for Successful Investing, Eighth Edition
Book

Audra Diers-Lawson

Crisis Communication

Managing Stakeholder Relationships
Book

Donald Miller

Business Made Simple

60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
Book

Steven James and Tom Morrisey

The Art of the Tale

Engage Your Audience, Elevate Your Organization, and Share Your Message Through Storytelling
Book

Dan Ariely

Payoff

The Hidden Logic That Shapes Our Motivations
Book

Marcia Layton Turner

The Domino’s Story

How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)
Book

Ori Brafman and Rom Brafman

Sway

The Irresistible Pull of Irrational Behavior
Book

Richard Shotton

The Illusion of Choice

16 ½ Psychological Quirks that Influence What We Buy
Book

Martina Lauchengco

Loved

How to Rethink Marketing for Tech Products
Book

Scott Hodge

Taxocracy

What You Don't Know About Taxes and How They Rule Your Daily Life
Article

David Langkamp et al.

Resilient Pricing for an Uncertain World
Article

Henry Leon et al.

What’s Next in Video Advertising?