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Jack Trout and Al Ries
How to Be Seen and Heard in the Overcrowded Marketplace
Jenna Tiffany
Supere as armadilhas comuns e crie um marketing eficaz
Overcome Common Pitfalls and Create Effective Marketing
Stacey Danheiser et al.
How to Differentiate Your Organization in a Sea of Sameness
Brent Barnhart
David A. Aaker
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Jack Trout
Capturing Mindshare, Conquering Markets
Jack Trout e Al Ries
A Batalha Por Sua Mente
Sicco Van Gelder
Unlocking Brand Potential across Countries, Cultures and Markets
Stanley F. Stasch
Don Sexton
How to Use the Most Powerful Ideas in Marketing to Get More Customers
Richard D. Czerniawski and Michael W. Maloney
The Management of Power Positioning and Really Great Advertising
