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Resumos
Book

Jack Trout and Al Ries

Positioning: The Battle For Your Mind

How to Be Seen and Heard in the Overcrowded Marketplace
Livro

Jenna Tiffany

Estratégia de Marketing

Supere as armadilhas comuns e crie um marketing eficaz
Book

Jenna Tiffany

Marketing Strategy

Overcome Common Pitfalls and Create Effective Marketing
Book

Stacey Danheiser et al.

Stand Out Marketing

How to Differentiate Your Organization in a Sea of Sameness
Article

Brent Barnhart

How to Build Your Social Media Marketing Strategy for 2019
Book

David A. Aaker

Brand Portfolio Strategy

Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Book

Jack Trout

Trout on Strategy

Capturing Mindshare, Conquering Markets
Livro

Jack Trout e Al Ries

Posicionamento

A Batalha Por Sua Mente
Book

Stanley F. Stasch

Creating a Successful Marketing Strategy for Your Small New Business
Book

Don Sexton

Trump University Marketing 101

How to Use the Most Powerful Ideas in Marketing to Get More Customers
Book

Richard D. Czerniawski and Michael W. Maloney

Creating Brand Loyalty

The Management of Power Positioning and Really Great Advertising
Book

George S. Day

Market Driven Strategy

Processes for Creating Value