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在此： Marketing

Desenvolva estratégias de preços

知识锦囊
Article

David Langkamp et al.

Resilient Pricing for an Uncertain World
Book

Jean-Manuel Izaret and Arnab Sinha

Game Changer

How Strategic Pricing Shapes Businesses, Markets, and Society
Livro

Melina Palmer

A Verdade Sobre os Preços

Como aplicar a economia comportamental para que os clientes comprem
Book

Melina Palmer

The Truth About Pricing

How to Apply Behavioral Economics So Customers Buy
Article

Melina Palmer

Pricing Strategy

How Our Brains Keep Us Stuck
Article

Joël Hazan et al.

Inflation Is Forcing B2B CEOs to Rethink Pricing
Article

Rodrigo Garcia Escudero and Jeff Robinson

Beyond the Black Box in Pricing
Video

Madhavan Ramanujam

It’s Price Before Product. Period.
Report

Carsten Baumgärtner et al.

How Pricing Can Solve European Banking’s Earnings Crisis
Article

David Skok

Scalable Pricing

A Key Tool for SaaS Success
Livro

Peter Hill

Precificar para Lucrar

Como desenvolver uma estratégia de precificação poderosa para o seu negócio
Book

Peter Hill

Pricing for Profit

How to Develop a Powerful Pricing Strategy for Your Business