Em: Análise do mercado por setor

Estudos de caso do setor esportivo

Resumos
Book

Sally Jenkins

The Right Call

What Sports Teach Us About Work and Life
Article

Olympic Committee

Less, Better and for Longer

Five Ways Paris 2024 Is Delivering More Sustainable Games
Article

Mark Wilson

Winning Is Everything

Inside Nike’s Olympic comeback plan
Book

Norm O'Reilly and Rick Burton

Business the NHL Way

Lessons from the Fastest Game on Ice
Book

Paul Oyer

An Economist Goes to the Game

How to Throw Away $580 Million and Other Surprising Insights from the Economics of Sports
Book

Ben Reiter

Astroball

The New Way to Win It All
Article

Amira Rose Davis

Olympic Icon Flo Jo Raced to the Top and Took Us with Her

Beyond the nails, one-legged tracksuits, and world records, Florence Griffith Joyner set the stage for women to build million-dollar brands.
Book

Matthew Futterman

Players

The Story of Sports and Money, and the Visionaries Who Fought to Create a Revolution
Book

Michael Lewis

Moneyball

The Art of Winning an Unfair Game
Book

Mark Yost

Tailgating, Sacks, and Salary Caps

How the NFL Became the Most Successful Sports League in History
Book

David Carter

Money Games

Profiting from the Convergence of Sports and Entertainment

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