Em: Insights de mercado por região

Fazer negócios na China

Resumos
Book

James McGregor

One Billion Customers

Lessons from the Front Lines of Doing Business in China
Article

Wang-chan Wong

Confronting China’s IP Counteroffensive
Book

Charles Lee

Cowboys and Dragons

Shattering Cultural Myths to Advance Chinese-American Business
Book

N. Mark Lam and John L. Graham

China Now

Doing Business in the World’s Most Dynamic Market
Article

Ted Chan et al.

Revisiting the China Opportunity

With the global economy in flux, companies must rethink their ways of doing business in China if they hope to keep current with the world’s largest contributor to GDP growth.
Book

Tom Doctoroff

Billions

Selling to the New Chinese Consumer

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