Cambridge Business Association
Action Coaching
Book

Action Coaching

How to Leverage Individual Performance for Company Success

David L. Dotlich and Peter C. Cairo
Jossey-Bass, 1999
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Editorial Rating

5

Qualities

  • Applicable
  • Well Structured
  • For Beginners

Recommendation

David L. Dotlich and Peter C. Cairo discuss how to use action coaching to improve individual effectiveness and boost your overall organization. Their approach begins with fostering self-awareness and then uses this awareness to motivate change that the organization needs. Action coaching involves a series of steps and some specific coaching tools. While this book provides a fairly well-organized and well-written introduction to the concept, it covers familiar training and development ground. If you are a beginner in this area, the repetition of steps and processes will come in handy. Experienced trainers will find the coaching tools quite familiar and the assessment questions fairly obvious. Thus, getAbstract recommends this book for those who are new to training and development, or for employees who are considering getting coached.

Summary

The Value of Action Coaching

"Action coaching" is a process that promotes self-awareness and helps motivate change. This individualized approach also provides the guidance necessary to enable change in ways that meet your needs (if you are the one receiving coaching) and your organization’s performance needs.

A critical component of the action-coaching process is becoming self-aware and then moving to improve your performance. Four key change goals make up this process:

  • Self-awareness - This step is designed to make you better understand your attitudes, behaviors, strengths and weaknesses.
  • Performance improvement - Improve your performance so you are more effective in doing what you want to do to increase your business. For example, improving profitability, building revenues and better satisfying customers.
  • Performance breakthrough - Take your personal or job performance to a higher level. This "entirely new level" should mark a significant change in the way you and others perceive your own abilities and potential.
  • Transformation - Fundamentally change your behavior, attitude, values and basic emotional intelligence, resulting in ...

About the Authors

David L. Dotlich  is a former executive vice president of Honeywell and Groupe Bull, and a founding partner in CDR International. As an executive coach, his clients include Johnson & Johnson, Bank of America, Merck, Arthur Andersen, Sprint, and others. He teaches executive education programs at the Universities of Michigan and Minnesota, and is coauthor of Action Learning. Peter C. Cairo,  the former co-chair of Columbia University’s Department of Organizational and Counseling Psychology, is a founding partner in CDR International. His clients have included AT&T, BellSouth, Colgate, and Merck.

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