Marc G. Baaij
An Introduction to Management Consultancy
Second Edition
SAGE Publications, 2022
Sobre o que é?
Learn about the complex ecosystem of management consultancy and the role consultants play in advising client firms.
Recommendation
You may have difficulty grasping exactly what management consultants do. Professor Marc G. Baaij sets out to close that knowledge gap and make the complex world of management consultancy more comprehensible to those outside the industry. Whether you hope to understand what to expect of a consultant or aspire to be a consultant yourself, Baaij explains the processes consultants apply to tasks, ranging from identifying problems to implementing solutions, while offering insights into the management consultancy ecosystem.
Summary
About the Author
Marc Baaij is an associate professor of strategic management at Erasmus University’s Rotterdam School of Management (RSM).
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