Cambridge Business Association
Blue Ocean Strategy
A review of

Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim and Renée Mauborgne • Harvard Business Review Press • 2005

Sail Into Wide Open Waters

by David Meyer

W. Chan Kim and Renée Mauborgne’s updated, bestselling business classic guides you from stormy seas of constant competition to the calm waters of market dominance.

This best-selling business breakthrough by INSEAD strategy and international management professor W. Chan Kim and INSEAD distinguished fellow and World Economic Forum fellow Reneé Mauborgne provides an organized framework for identifying and implementing out-of-the-box “blue ocean strategies” for all industries.

Their 2005 work – which sold over four millions copies as a Wall Street Journal, Fast Company and Businessweek bestseller and is Amazon’s #1 Bestseller in Industrial Management & Leadership – remains relevant with this updated 2015 edition. Kim and Mauborgne’s insights have been translated into 46 languages, named Thinkers50 Strategy’s Best Business Book of the Decade and won the Carl S. Sloane Award for Excellence in Management Consulting; Fast Company chose it for its Leadership Hall of Fame.

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    H. S. 7 years ago
    Not impressed with the summarization. Book has lot to offer. Missed key points from the book.
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    R. R. 9 years ago
    Audio not working.
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    J. S. 10 years ago
    Absolutely concise and to the point review - thank you