Cambridge Business Association
Born to Create
Book

Born to Create

How Creativity Sparks Connection, Innovation, and Belonging in our New World of Work

Anne Jacoby
Fast Company Press, 2024
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Editorial Rating

7

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  • Insider's Take

Recommendation

CEO and creativity expert Anne Jacoby details how embracing creativity at all levels can lead to more meaningful connections, groundbreaking innovations, and a strong sense of belonging among team members. She provides practical strategies for encouraging creativity across your team. She takes you on a three-act journey to harness the collective creative power of your workforce and create a more fulfilling workplace for everyone.

Summary

Express your creative ideas.

Many people lack faith in their creativity. Strengthening creative confidence involves embracing all ideas and pushing past the fear of ridicule.

As with a skier facing down a steep mountain, the confidence to pursue creativity requires faith in your ability to perceive the right path forward. Skiers call this “seeing the line.” Recognizing surrounding constraints, just as a skier looks for rocks or cliffs on a mountainside, enables you to carve out space for creativity amid daily challenges. This approach fosters a mindset of discipline and readiness to capture creative moments whenever they arise. As you learn to see the line, you will gain the energy to push forward confidently, even in the face of challenging circumstances.

To boost your creative confidence, assess your creativity. Reflect daily on moments when you feel most creative. Note the conditions that foster your creativity. Over a set period, such as two weeks, track these moments and your surrounding environment. Document specifics such as the time of day, your feelings, and sensory details. Analyze the patterns...

About the Author

Anne Jacoby is founder and CEO of Spring Street Solutions, a consultancy dedicated to sparking creativity at work.

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