Universidad Tecnológica de El Salvador
Building Trust at the Speed of Change
Book

Building Trust at the Speed of Change

The Power of the Relationship-Based Corporation

Edward M. Marshall
AMACOM, 2000
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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Edward M. Marshall has written an overview of a change that already is underway in corporate culture: a movement from fear to cooperation, from the transaction-based corporation to the relationship-based corporation. His thorough analysis and blueprint of the benefits of this new approach are straightforward, though not dry. He focuses on how a business that is collaborative, rather than fear-based, can meet the speed demands of today’s market. His methods have been used by hundreds of small and large companies. Marshall cites experts who consider this concept to be the future of corporate culture, so getAbstract recommends that everyone in the workforce study this book carefully. When your corporation starts looking to you for both a personal relationship and increased productivity, you’re going to want to know why.

Summary

The Speed of Change

Change is inevitable. People and businesses resist it, but ultimately they must embrace it. In today’s market, change management is crucial because of the demands for more speed and faster changes. To meet these pressures, stay competitive and stay in business, workplaces and strategies will need to change even more quickly. Therefore, you must take brand-new approaches to doing business. The old ways won’t work any more. Short-tem, bottom-line improvements aren’t enough. A drastic overhaul is the key to survival.

Companies feel a sense of desperation in the face of the nonstop speed of the market, the continuing challenges of global cooperation and the flood of data. The response is to try to go faster. Yet, increasing our speed has very little to do with going faster. How, then, do you increase speed? By being able to trust people we work with and by creating workplaces that nurture that trust. Your company can beat any competitor and win any global challenge by learning how to tap into the potential of your workforce.

Management typically uses fear as leverage when running the workplace. Fear does not increase productivity, creativity or...

About the Author

Edward M. Marshall, president and CEO of The Marshall Group, Inc., helps companies implement high-performance, collaborative workplaces. He is the author of of Transforming the Way We Work and writes the "Workplace" column for the Triangle Business Journal.

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    A. U. 5 years ago
    Successful evolution is based on relationships
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    V. C. 5 years ago
    Nice articulation of change and its requirement with possible implications .
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    K. R. 5 years ago
    A different perspective learnt today. Quotes are very apt & fits in this era.