Tesco
Built for Growth
Book

Built for Growth

Around the Corner or Across the Globe

Arthur Rubinfeld and Collins Hemingway
Wharton School Publishing, 2005

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Editorial Rating

8

Qualities

  • Applicable

Recommendation

This guidebook from Starbucks entrepreneur Arthur Rubinfeld, one of the world’s most successful retailers, provides an excellent introduction to conceptualizing, realizing, expanding and reinventing retail brands. Rubinfeld and co-author Collins Hemingway organize the book clearly around four basic principles: Think big; be oriented toward growth; find the right location, and plan for the future. They explain each principle step by step in terms that are understandable to the general management reader. They illustrate their assertions with examples from Rubinfeld’s experience and from the experiences of such prominent retailers as Wal-Mart’s Sam Walton and McDonald’s Ray Kroc. If you consider launching a new retail enterprise, getAbstract would advise reading this book first.

Take-Aways

  • The proper framework for developing retail enterprises is “ideacreatexecute”: first ideas, then creation and then execution.
  • Your retail firm should master four foundations: Plan big, focus on expansion, know and serve your audience, and innovate to stay fresh and grow.
  • Brands should express and embody corporate values.

About the Authors

Arthur Rubinfeld was the executive vice president who built Starbucks from 100 outlets to more than 4000 stores, innovating with co-tenancy and co-branding relationships. Collins Hemingway, co-author with Bill Gates on Business@The Speed of Thought, was a director of business development and international marketing at Microsoft.

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