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Business Advertising
Podcast

Business Advertising

Josh Fonger
Work The System Podcast, 2021
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Editorial Rating

7

Qualities

  • Eye Opening
  • Overview

Recommendation

When he unexpectedly became the publisher of a magazine, Brian Gregory embarked on a 20-year journey helping small business owners create ads. He quickly learned that if he wanted to retain his advertising customers, he had to help them keep their businesses going, and to keep their businesses going, he had to help them put together effective ads for his magazine. Eventually, he began to recognize the patterns of good advertising, and he passes some of that knowledge to listeners in this interview on this Work the System podcast. 

Take-Aways

  • Small business owners have to learn a little bit about every aspect of their businesses; advertising is no exception.
  • Buying decisions are emotional, therefore you must appeal to your would-be customers’ emotions.
  • Your brand should market according to an “emotional archetype,” and apply different archetypes to different situations.

About the Podcast

Brian Gregory is the CEO and founder of Admanity, an advertising consultancy. Host of the Work the System podcast Josh Fonger is a coach, speaker and consultant at WTS Enterprises. He wrote Work the System: The Simple Mechanics of Making More and Working Less.

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