getAbstract Marketing
Business Climate Shifts
Book

Business Climate Shifts

Profiles of Change Makers

Richard Koonce, William Trahant and W. Warner Burke
Butterworth-Heinemann, 2000
Buy book or audiobook

Read or listen offline

Amazon Kindle
áudio gerado automaticamente
  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×
áudio gerado automaticamente

Editorial Rating

9

Qualities

  • Innovative
  • Applicable

Recommendation

Like a ship’s captain, a CEO is only as good as the latest weather report. If a chief executive unknowingly steers his or her ship into the path of a hurricane, that ship’s in trouble, no matter how skillful a seaman that captain may be. And unfortunately for CEOs, hurricanes - in the form of disruptive changes that remake markets overnight - have become almost an everyday danger. Authors W. Warner Burke, William Trahant and Richard Koonce argue that the most critical function of a corporate leader today is to monitor and respond to these rapid shifts in the external marketplace, or business climate. To illustrate this point, they offer insightful profiles of leaders who successfully guided their companies through the storms of organizational change initiatives. These profiles are especially effective in giving the reader both a sense of the personalities of these dynamic executives and a practical breakdown of the methodologies and strategies that they employed. getAbstract strongly recommends this book to senior executives, would-be change agents and anyone curious about how to navigate the turbulent environment of 21st-century business.

Summary

Change Isn’t What It Used To Be!

Moore’s Law - the idea that microchip computing power doubles every 18 months - originally described a technical phenomenon, but has since become a metaphor for transformational change within organizations. As the pace of organizational change accelerates, Moore’s Law can be applied to systems engineering, product innovation, markets and organizational structure.

Radical change has become commonplace - a phenomenon best described by the term, phase shift. A phase shift is change so rapid that it transforms the rules of business overnight. Such transformational change is affecting not only the marketplace, but also the social, cultural and political context in which business gets done.

But many corporate executives aren’t ready to deal with such shifts. What they need is a new perspective. Today’s global business environment can be seen as an economic ecosystem. Within this ecosystem, change occurs as a result of constantly shifting climatic elements.

The Change-Capable Organization

To analyze key variables in this environment, use business climate modeling, which incorporates the following underlying principles:

About the Authors

W. Warner Burke, Ph.D.,  chairs Columbia University’s Department of Organization and Leadership at Teachers College. He is considered a leading thinker in the field of change management. A Professor of Psychology and Education, he is the author or editor of 13 volumes on business change. William Trahant  is a Senior Partner with PricewaterhouseCoopers in Arlington, Virginia. His responsibilities include oversight of the firm’s Organization and Change strategy initiatives on the American continent. He has more than two decades of diverse consulting experience, and is a member of the Council of Governors of the American Society for Training & Development. Richard Koonce  is an author, radio commentator and business consultant.

Comment on this summary or Iniciar a Discussão