A review of

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Saving Your Good Idea from Getting Shot Down

John P. Kotter and Lorne A. Whitehead • Harvard Business Review Press • 2010

The review below was first published in the getAbstract Journal on 8 de dez de 2010.
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Counter Any Attack

by David Meyer

Bestselling leadership professor John P. Kotter and innovator Lorne A. Whitehead offer a detailed set of counterattack tactics for anyone who challenges your proposals.

Conversational Guidance

John P. Kotter and Lorne A. Whitehead excel in offering strategic consulting relating to leadership and change. They speak from positions of knowledge. Kotter is the Matsushita Professor of Leadership, Emeritus, at Harvard Business School and Whitehead is the Leader of Education Innovation at the University of British Columbia.

In this bantering, conversational guide, they convincingly demonstrate how to present any new idea, how to prepare for likely attacks on your idea and how to guide your concept to triumph.

Buy-In

Saving Your Good Idea from Getting Shot Down

Counter Any Attack

Conversational Guidance

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