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Changing the Game
Book

Changing the Game

How Video Games Are Transforming the Future of Business

David Edery and Ethan Mollick
FT Press, 2008

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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Video games are so commonplace that you probably don’t see them as a launching pad to the next frontier of innovation, but David Edery and Ethan Mollick will make you think twice about that. They present an eloquent, persuasive case for the enormous potential that video games have to transform business. The authors illustrate the way that a growing number of organizations are utilizing virtual worlds to advertise their goods and services, train their workers and attract potential employees. They’ll amaze you as they recount how rapidly video games have progressed since Pac-Man and Space Invaders first appeared in bowling alley arcades. getAbstract applauds the authors’ scholarship and research, and their ability to illuminate this topic for a corporate audience. Anyone involved in technology innovation, or personnel training and management, could learn a lot by playing along. Video games are serious business and they generate serious money.

Take-Aways

  • Many businesses are beginning to incorporate video games in their work.
  • No definitive evidence links video games to violent behavior or childhood obesity, despite disapproving voices that contend otherwise.
  • Companies use “in-game” and “around-game” advertising to promote their products.

About the Authors

David Edery is the Worldwide Games Portfolio Manager for Microsoft’s Xbox Live Arcade. Ethan Mollick studies innovation and entrepreneurship in the game industry at MIT’s Sloan School of Management.

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