Chinese Phone Brands Going Abroad
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Chinese Phone Brands Going Abroad

The Pursuit of Global Market Share

Guo Xiaofeng
Tencent, 2018
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Editorial Rating

6

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Recommendation

Chinese smartphone companies like Huawei and Honor pack solid performance and cutting-edge technology into their handsets, but for a long time, they played minor roles in Western markets, especially in the United States. In fact, American consumers can’t even buy Huawei phones directly from their network carriers even though Huawei is the world’s third-largest phone company after Apple and Samsung. In a post on Tencent Tech News’ WeChat wemedia account, chief reporter Guo Xiaofeng summarizes developments pertaining to China’s major phone companies and reports industry data findings. Guo’s account is an interesting first dip into the complex mobile phone landscape – but feels too cursory and would benefit from deeper analysis. Nonetheless, getAbstract recommends this read to tech geeks and others interested in smartphones beyond Samsung and Apple.

Summary

Smartphone industry data as of mid-2018 reveal declining sales in China. Chinese smartphone companies are responding by selling abroad. In 2017, mobile shipments in China saw an unprecedented 4% year-on-year decline down to 459 million. In the fourth quarter of 2017, only 113 million units shipped – 14% less than during the fourth quarter of 2016. Despite this, smartphone maker Huawei still managed 9% growth in that tough quarter, leading the industry at 24 million phones shipped. Sales for two other major phone makers, Oppo and Vivo, dropped 16% and 7%, respectively. Industry experts believe this downward trend will likely continue. Competition among the middle to high-end smartphones will be particularly fierce in the domestic ...

About the Author

Guo Xiaofeng is the chief reporter for the technology column Tencent News, covering the latest on telecommunications, mobile phones and mobile microchip research.

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