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Content Is Currency
Book

Content Is Currency

Developing Powerful Content for Web and Mobile

Jon Wuebben
Nicholas Brealey Publishing, 2011

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7

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Recommendation

To market your products or services online, heed one bedrock Internet principle: Content rules. Your goal is to pull people to your site by appealing to their concerns; the challenge is how. Internet content expert Jon Wuebben shows you how to create compelling content, brand yourself online, market and sell your content, and get eyeballs onto your page. Though Wuebben repeats and contradicts himself once or twice and offers a few overly optimistic predictions, getAbstract recommends his knowledgeable, practical, but basic, guidance to rookie entrepreneurs, business owners and Internet marketers.

Take-Aways

  • Your Internet success depends on the quality of your content – text, audio, video, photos, graphics, and so on.
  • This content makes up your website and blog, online videos, podcasts and webinars, as well as your social media messages.
  • Only compelling content draws online viewers and potential customers.

About the Author

Jon Wuebben, the CEO of ContentLaunch, an Internet content firm, is also the author of Content Rich: Writing Your Way to Wealth on the Web.

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