Universidad Tecnológica de El Salvador
Corning and the Craft of Innovation
Book

Corning and the Craft of Innovation

Margaret B.W. Graham and Alec T. Shuldiner
Oxford UP, 2001
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Editorial Rating

6

Qualities

  • Background
  • Concrete Examples
  • Inspiring

Recommendation

When you hire a corporate biographer, the result should be thorough, imbued with inside knowledge and, perhaps, a bit flattering. And so is this book, which was commissioned by Corning in conjunction with the firm’s sesquicentennial celebration. As the title suggests, the focus of the book is on the innovational nature of the company and how Corning has capitalized on its creativity through flexible strategic responses to changing market demands. Although the corporate origins of the book cast doubts on its objectivity, getAbstract.com recommends Corning and the Craft of Innovation as an interesting case study in the management of a company that lives and dies with innovation.

Summary

Lessons for Innovative Success

Throughout its 150-year history, Corning Inc. has been committed to creating new products for an ever-changing market. From its inception in 1851, Corning has been committed to innovation as well as research and development. It was involved in the creation of many essential consumer products, including light bulbs, television and Pyrex glassware. Corning scientists developed catalytic converters for cars and fiber optics for high-speed telecommunications. Over time, the firm has evolved into an innovative producer of specialty materials, and it now leads the world in fiber optics. It is a premier provider of cable and photonic products. In 1999, Wired Magazine placed Corning in its Wired Index as a leading influential technology company. Today, Corning has 40,000 employees and spends nearly $2 million a day on research and development. Last year, it earned $7 billion.

Ironically, the public generally thinks of Corning as a manufacturer of household products, since its first products were consumer goods like glassware. But that is its old identity -it now leads in developing high-tech telecommunications materials and in producing glass...

About the Authors

Margaret B. W. Graham  is the founder of The Winthrop Group, a company that assists corporations, foundations and other organizations in documenting and using their experience. Currently, she is a visiting professor of management at McGill University in Quebec. Alec T. Shuldiner  is a member of the Winthrop Group.

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