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Design for a Better World
Book

Design for a Better World

Meaningful, Sustainable, Humanity Centered

Donald A. Norman
MIT Press, 2023

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Editorial Rating

9

Qualities

  • Analytical
  • Visionary
  • Inspiring

Recommendation

Humanity is in need of a design shift, as it faces “wicked problems” such as climate change, says designer Donald A. Norman. The design of your everyday world is failing you and society as a whole, perpetuating unsustainable patterns that serve the needs of the powerful and wealthy at the expense of the most vulnerable and those living in poverty. Leveraging systems thinking and calling for a new “humanity-centered design” ethos, Norman will inspire you to reclaim your agency by taking control of the design choices you face each day.

Take-Aways

  • If you want to “save the world,” make better design choices.
  • Building a more sustainable, inclusive world requires human behavioral change.
  • Embrace the five principles of “humanity-centered design,” serving entire ecosystems.

About the Author

Donald A. Norman is the author of numerous books about design, including The Design of Everyday Things; Emotional Design; Living with Complexity; and The Design of Future Things. He’s also the director of the Design Lab at the University of California, San Diego. Business Week named him one of “the world’s most influential designers.”

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